LEAD. LIVE. CARE — THREE ECOSYSTEMS. ONE FRAMEWORK
You didn’t lose yourself.
The system just wasn’t built for this season.
For senior leaders managing a parent’s care alongside a demanding career & a full life - and for the organizations that want to retain them when caregiving arrives.
Something Brought You HereMaybe a post that said the thing no one had said out loud. Maybe a conversation where someone named what you’d been carrying alone for months. Maybe a moment in a meeting when you were physically in the room but completely somewhere else.
You came here because this is harder than you've let on. You came here because you've been managing something enormously complex without the right tools, and you've known it for a while
I’m Lauren Yankoff - Leadership and Caregiving Strategist, certified caregiving consultant, 25-year corporate veteran. I built this advisory because nothing existed for someone trying to hold a senior career together through a parent’s decline.
I decided to build what should have existed.
$420,000
The career cost of caregiving for the average college-educated woman.
No one told you about this part.
You found workarounds. You managed your calendar, your communication and the impression you were leaving in rooms.
What you couldn’t manage was the cost. Because no one had ever named it for you.
The average woman spends more of her working life than she ever planned caring for someone else — children, a spouse, aging parents, or all of the above. The career cost of lost wages, reduced hours, and derailed advancement reaches over $420,000 for a college-educated woman. No one told you that when you accepted the promotion.
No one told you that the most destabilizing season of your career would arrive with no playbook, no protected time, and no acknowledgment in your organization of what it was costing you - or what it will cost them.
This is not a personal failure. It is a structural gap.
You can continue to manage it the way most people do - doubling down on the tactics that worked prior to all of this arriving at your door, pushing through and figuring it out on your own. Defaulting to what Google says at midnight, what worked for a friend, or your well-meaning relatives' advice.
Or you can build something by design. For you.
WHY THIS WORKS
I’ve been in both rooms.
I spent 25 years i senior corporate leadership - Victoria’s Secret, Target, Starbucks. I know what it means to lead at a level where you cannot afford to appear to be struggling.
My father had Parkinson’s and Lewy Body Dementia for 6 years.
During that time, I kept going. I was running a $400 million business, raising two boys, and giving my career what I believed it needed most. In December of 2022, my dad was hospitalized. I took a 5-month leave of absence. When I came back after his passing - having sold my house and moved my mother in with us so she wouldn’t be alone - nothing felt the same. Not my life. Not my work. And the organization had moved on.
I hadn’t been treated poorly; I just hadn’t been invisible in the ways that mattered.
What I know now is that no infrastructure existed for what I was carrying. Not at work. Not in any system I could find. I was navigating a medical crisis, a financial transition, a family reconfiguration, and a career I was being asked to perform as if none of this was happening, all at once —with no map and no margin.
The tools I built during that season and the work I’ve done since to formalize them exist because no one gave them to me - even though I asked and I searched. I had to build them while I was in it.
That’s what I’m here to give you.
This is what working together looks like.
The Recalibration
For the leader who needs clarity before commitment.
A 30-minute conversation to determine if this is the right fit — for where you are, and for what comes next.
This is where every engagement with me begins, complimentary.
The Playbook
For the leader who is ready to work with a full picture of what she is navigating.
Six months. Every domain. Built around your specific situation — because your caregiving experience is unique and so is the work of navigating it. Not coaching in the traditional sense, a working relationship built around your career, your care situation, and the specific season you’re in
This is where true transformation across work, life and care happens.
The Collective
For the leader who wants to do this alongside others.
A structured group cohort for senior women navigating a parent’s care alongside demanding careers. You walk away with a playbook for career, care, and identity for this season.
The next cohort launches August 2026. Seats are limited.
READY TO DESIGN THIS SEASON
You are Not the problem to be solved.
You are a leader in the middle of something the workplace was never built to support.
What you need is not a workaround or another hack. It is a way through, built with intention, not improvisation under pressure.